With a network of over 21,000 stores and 20 million daily visitors, Japan-based 7-Eleven stores reach nearly one-sixth of the Japanese population every day. They recognized the importance of delivering useful and engaging experiences in their brick-and-mortar stores as a complement to their mobile app promotions.

7-Eleven began to deploy in-store digital signage that created a seamless experience for customers from app to store. Using AITRIOS, 7-Eleven is gleaning new insights by understanding how their customers engage with in-store content with the larger goal of creating more value for both retailers and shoppers.

Leveraging vision AI technology, AITRIOS’s audience measurement solution empowers 7-Eleven to gain real-time insights into customer behavior within the store. By detecting and analyzing how many visitors focus on digital signage, how long they watch, and the overall view rate, the system provides a data-driven understanding of in-store engagement.

With AITRIOS, 7-Eleven learns about their customers from metadata and without collecting any personally-identifiable information.

This allows 7-Eleven to preserve customer privacy and maintain responsible data governance.

For more details, watch the video below and read the press release, here.